below zero
identity + exhibition design + type design
refrigeration exhibition
We take things for granted. Have you ever opened the fridge and forgotten what you were looking for? 
As part of a university project, each designer was given an invention that changed the world. I was tasked with representing refrigeration. 
Creating a bespoke typeface for the posters, this identity grew from the visual representation of both water movement and feeling cold. The copy was playful and inquisitive; asking visitors: 'what happens when the lights go out?'