below zero
identity + exhibition design + type design
identity + exhibition design + type design
refrigeration exhibition
We take things for granted. Have you ever opened the fridge and forgotten what you were looking for?
As part of a university project, each designer was given an invention that changed the world. I was tasked with representing refrigeration.
Creating a bespoke typeface for the posters, this identity grew from the visual representation of both water movement and feeling cold. The copy was playful and inquisitive; asking visitors: 'what happens when the lights go out?'
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/c9a47eab-3c3c-406b-b52c-a46ff18ed4ee_rw_1920.jpg?h=b5fc039aa1d25ab2d937eea8ca3dbdf6)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/7030d180-d5d8-4902-9255-e59c245a2ebd_rw_3840.png?h=6b9313c43fd11d145aab9221cf794223)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/3cd95556-3964-4795-95e2-b3bd83908046_rw_3840.png?h=54ff2456425baa1d0847f1de77d63e6a)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/878e78f6-3694-4039-a6c8-81b95448a5e2_rw_3840.png?h=616590b7b8a95db555c97d8b680da0fc)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/f40026b3-a1b2-44fc-aa28-93634d37887f_rw_3840.png?h=41fbdced3ef7f884121a9f1ec0c0db72)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/c1d7f774-49f3-4397-9f7e-06466228fd2e_rw_3840.png?h=b919e15efa3b4ba4ce9b25ab58857eee)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/b4154631-123c-4f1d-b252-881ce037493c_rw_3840.png?h=7e1efd7e8c793d79921ff8d529e4bff1)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/18fabcc1-3775-480c-8cc6-6946c4d9911b_rw_3840.png?h=b5957b51792efc7f380314752a59a035)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/ca0abe7b-6b3b-4711-b2ae-d276294f1bc2_rw_3840.png?h=bdd61de086538971537a7a408f44d2f2)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/24b95917-fe7c-4cc8-8185-08293a1daf53_rw_3840.png?h=3e28c761f052fcc6e555008f3f3aec55)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/207b426f-3e81-4127-89b6-e5f76a510e20_rw_3840.png?h=1ae5aaddb320f1ae9f0bc2e85b0a138d)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/2053ae5d-304d-4ec7-bd34-696ff5c85f94_rw_3840.png?h=2c53109d55b4ffc2b950c35d14ece079)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/20b71931-c1cf-4073-99f1-72b0d9c4182f_rw_3840.png?h=90cb16df2df82c99b9ec89a9236443b0)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/a1a2ffe5-1e0c-4985-a0cb-3410d0de5251_rw_3840.png?h=053c9ac43d5187ebc6d6774ff9a12213)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/f726a04a-4ec1-4ca4-ab5c-dee41702e243_rw_3840.png?h=66ae48414bf9618ace698362e571cdbb)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/764e274c-2c74-4032-b885-a36a793cf9d2_rw_3840.png?h=3891d9812859c0885ee81bb490cc28c1)