brief four
behaviour change + website design
behaviour change + website design
website that encourages reduction of digital social interaction
In the autumn of 2019, I was selected to be an Upstart in the amazing program run by ICAD (Institute of Creative Advertising and Design). The program is a type of mentorship: each Upstart is given a mentor who is an established creative professional working in the industry, to guide them through six-weeks of workshops.
The brief this week was set by Unthink. It was to design a simple responsive website which would encourage people to reduce their social media usage, and engage with the world around them. In essence, I saw it as designing for behaviour change.
The irony of creating a website to promote reduction of behaviours that use websites was not lost on me. I thought about how the tone of voice could reflect this irony?
In my research I noticed that prediction reduces addiction; the endless scroll of wonders creates love.
So I thought more about it; what’s worth your time? What are you missing out on when you’re busy on your phone? Are you getting the whole story?
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/9fe296ef-5874-4989-b62c-1c2b48115d68_rw_3840.jpg?h=f3e99952214563b208ef56b6bf06ccb4)
I imagined a website that you could only really read if you put your actual phone down. While I figured out how to do this visually, I didn't have the skillset to be able to do this through coding.
However, my very talented mentor Naoise was able to do this: and I was able to present a working mockup, which actually used the phone's sensor to do the trick.
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/ceb1a27c-d4b7-4a88-871d-ca27c88c675a_rw_1200.jpg?h=820a24875680ad0e52661b9108c1ef07)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/3c756554-f3b9-4558-a007-cd419021677b_rw_3840.jpg?h=310beeefc3b3db34779aac72e56f79b2)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/2410e9ae-11e9-4de2-9c2c-4655a510a09c_rw_1920.jpg?h=b56e894d377a4de8e1bb5ab460f5a09d)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/a36543b1-f43f-4103-a50d-a351956ba596_rw_1920.jpg?h=65bfdafca5aa3b832514208574980f35)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/a76ea3aa-d082-4a63-9103-e3e74dd2dfbb_rw_1920.jpg?h=ce2da68d608c99c1624fdaceb88d657b)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/c8ec864b-4bb6-49e3-8ede-5489643a84c9_rw_1920.jpg?h=b5d10950292f123fa79b9c8318e937ad)
![](https://cdn.myportfolio.com/1a496aa2-018f-41a6-8072-53125817d17c/e3e23f96-6ac0-4dc0-9023-92f98e902751_rw_1920.jpg?h=8993769aa326344e942cce7cb37f64ef)